Lennar

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Founded in 1954, Lennar has grown to become one of the leading homebuilders in America, helping more than one million families build or redesign their next home.

Built on the core values of quality, value, and integrity, Lennar is proud to be both a Fortune 500 company and an involved leader in their local Atlanta community.

Challenge

For a nationally recognized Fortune 500 homebuilding company like Lennar, digital marketing strategy is about more than just awareness—it’s about conversions. The Lennar team engaged Digiium Digital Marketing to close the gap between stagnant online presence and high quality website traffic that converts to new business on their website. The company needed to make the most of its available digital marketing budget to better drive awareness and visibility online, grow site traffic and online leads (form fills and phone calls), and ultimately contribute to the sale of more Lennar properties in the metro Atlanta area.

Solution

A focus on driving organic traffic and conversions

Digiium Digital Marketing engaged in a number of targeted strategies to help with SEO and drive organic search traffic and conversions. Performed landing page optimizations. On the technical side, we addressed all 404 errors, marked-up all the addresses and relevant content with schema, performed a Google penalty audit to address any underlying issues, and added the website to Bing Webmaster Tools.

From there, we performed and implemented a number of new SEO strategies and optimizations, led by a new keyword phrase strategy implemented in H1s, title tags and meta descriptions across every page (YouTube videos optimized as well). To help with conversion optimization, we strategically added CTAs to underperforming page, and built up internal linking between relevant site content.

Finally, our team created citations and directories on relevant sites and launched a new link building outreach campaign to help grow Lennar’s site authority and search visibility

 

23% increase in online conversions

34% reduction in Cost Per Acquisition (CPA)

102% increase in paid search conversions

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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