Silka

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Silka is a leading manufacturer of a topical cream-based medicine which cures most athlete’s foot, jock itch, and ringworm for parent company Genomma Labs. Silka products are based on a seven-day treatment plan (versus typical four-week treatment plans) and can be found in major pharmacies around the world. Despite strong brand equity and awareness, the team at Silka recently decided to expand its digital reach with new campaigns.

Challenge

Already a dependable and well-known product for treating athlete’s foot, Silka (subsidiary of Genomma Labs) reached out to Digiium Digital Marketing to establish a partnership with a digital marketing agency to help support its objective of driving brand awareness and consideration for Silka athlete’s foot cream. The company wanted to create a variety of media campaigns in order to access a broader and more diverse market and deliver enough media weight to see a lift in product sales in 2020.

Solution

Silka is a leading manufacturer of a topical cream-based medicine which cures most athlete’s foot, jock itch, and ringworm for parent company Genomma Labs. Silka products are based on a seven-day treatment plan (versus typical four-week treatment plans) and can be found in major pharmacies around the world. Despite strong brand equity and awareness, the team at Silka recently decided to expand its digital reach with new campaigns.

Results

Consistent growth trends, upwards of 15,000%, across sessions, new users, and page views, indicate the strong performance of these campaigns. Videos from this campaign alone have driven more than 3.9M views in the United States, directly driving brand awareness in non-hispanic markets, specifically. OTT video completion rates top an impressive 96%.

People are watching. People are engaging. And people are clicking through.
Contributing to this strong campaign performance was the efficiency and optimization with which they were executed. The average cost per video view across social media, OTT, and YouTube was $0.01. Cost per click (CPC) was also quite efficient at $1.21, 60% less than the market average.

22,928%increase in sessions across digital media campaigns

20,719%increase in traffic

18,487%increase in page views

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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