Dr. Cristina Keusch Plastic Surgery

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Dr. Cristina of Boca Raton Plastic Surgery Center is built on a longstanding commitment to the highest standards of patient service, plastic surgery, and overall care and safety. Dr. Cristina has worked hard of the years to build a reputation for a warm, caring, and intimate atmosphere. With state-of-the art facilities. one reflected by stellar patient reviews online and outstanding results overall.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%

Challenge

Plastic surgery is a competitive market, specially in Boca Raton has become even more so with the deferral of elective surgeries during the global pandemic. To remain competitive. To consistently generate organic digital leads needed to perform a thorough audit and optimization of its website and Google My Business listing. With a lot of high-value content designed to drive leads for high-value plastic surgery services, Dr. Cristina needed a digital agency capable of aligning all site content with SEO best practices to maximize traffic and conversions.

Solution

On-page and technical Off-page SEO updates

After completing a thorough, deep-dive SEO audit of all site content and digital platforms,
Digiium Digital Marketing made the following changes:

Dentified and manually removed non-www URLs to eliminate crawl waste and reduce excessive redirects.

Improved page load speeds by serving optimizing images, limiting redirects, and deferring JavaScript parsing.

Cleaned up XML sitemap by removing thousands of pages not meant to be indexed by search engines. Optimized canonical tags for indexable pages and resolved a missing subfolder.

Wrote custom page titles for all core landing pages and new blog topics to improve individual page rankings and CTR.

Built an internal content linking scheme to help users and search engines discover relevant content.

Wrote custom meta descriptions for all relevant pages (84% of pages were missing meta descriptions) and added alt text to all images.

Performed mobile optimization to address mobile usability errors and ensure all site pages were mobile-friendly for search engines and users.

Results

Over the course of 12 months, and as a result of Digiium’s SEO plan. Dr. Cristina from Boca Raton Plastic Surgery Center has seen tremendous results. Year over year, their site has stayed at a 62% increase in website visits. What’s more, this traffic is converting into leads (form fills, requests for information, and appointments from the website), to the tune of a 55.9% increase in conversions Year over year. More recently, the surgery center’s site has seen a 40% increase in clicks from Google, as well as a 211% increase in organic referral visits—both month after month

Up 62% increase in site visits 

211% increase

40%increasein clicks from Google My Business (MoM)

From The Client

“These guys at Digiium have built such a strong relationship with our organization that we consider them an extension of our department. We always know that A1 service is just a phone call, e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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